How to Connect with your Ideal Client Online
You probably know that you need to post more on-brand content to connect with your ideal customer on social media, your website and other marketing materials.
But then: what do you post that they will be interested in? One of the main goals of branding photography is to show your ideal client what you do and how you do it.
Start with images of you at your desk or your favorite spot round the house planning and doing online work
Show your tools and work environment like maybe the kitchen where you create your famous smoothies
Show whatever summons up the core of your work - you in your zone of genius
HOW you do it? Show all the small details here that make working with you special
Are you a fitness coach helping clients to get it just right? Are you an artist creating in your studio? Are you a business coach working with clients at your desk ? This is exactly what you want to show your ideal client in your personal branding photography: lifestyle images of you doing what you do best.
Is the environment where you usually meet with clients bright and inviting? Have you developped a special process and technique that you can show? Consider what it is that sets you apart and turn your personal twist into beautiful branding photos for your business.
Need more ideas on how to really connect with your ideal client?
Learn more about the benefits of branding photography to your business HERE. Or contact me with any questions:
I’m Oriana von Specht, a published personal branding photographer and brand strategist. I love working with small business owners and entrepreneurs in the Seattle area, helping them to push past their fears of being seen, and teaching them how to create the photos and brands they imagine. My mission is to give you an online image makeover that boosts your confidence—and your sales!
Contact me at oriana@purplesquidphotography.com to make your vision a reality!